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DRTV Advertisers Locking Up Yellow Page Advertising
Sold on a Pay-Per-Call Basis

LawyerProfit’s TV & Cable Network
Connects CAT SCAN Victims with Attorneys

LawyerProfit Adds Per Inquiry TV Network

Personal Injury Law Firms and Co-Counsel Attorneys Succeed with
Cost Per Lead (CPL) Media from Lawyer Profit LLC

 

DRTV Advertisers Locking Up Yellow Page Advertising
Sold on a Pay-Per-Call Basis

Performance-Based Ads Act as Hedge against the Rising Costs of Direct Response Advertising
~ Lead Generation and High Dollar Financial Marketers Are Taking Notice ~

Madison, WI –Last Second Media Inc announced it is offering display ad placement for DRTV advertisers within Yellow Pages advertising on a pay-per-call or per inquiry basis.  This program provides a multi-million dollar print campaign to 300 million homes with almost no money upfront.

For direct response advertisers seeking critical dominance in their field, Last Second Media Inc (LSM) now integrates these physical and internet-based local search mediums into one national program called Performance Yellow Pages. 

Pay-per-call yellow page advertising guarantees there is no cost for the yellowpages advertising unless calls are received by the client.

According to a study by Knowledge Networks/SRI, in 2007, print Yellow Pages were referenced 13.4 billion times, while Internet Yellow Pages references increased to 3.8 billion, up from 2006’s 3.3 billion online searches.

 This performance-based advertising from Last Second Media cuts the risk of advertising in Yellow Pages as an alternative for branded advertisers. Those marketers experiencing a drop off in sales volume as the economy cools and DVR usage increases, can now lock-in physical delivery of their ads to over 300 million homes throughout 2011. They pay only for valid calls generated.

“Our Performance Yellow Pages Program initiates awareness and interest for clients with a direct call-to-action,” says Last Second Media President Frank Pournelle.  “Yellow Pages connects the dots at the time of research --just before purchase.  Think about it, following local searches, consumers most often contact a business over the telephone (39%) or contact the business online (12%). Directory search can drive as much as 50% or more of a final purchase decision using pay-per-call yellow pages advertising.”

With the declining effectiveness and profitability of intangible advertising such as radio, TV and even cost-per-click internet marketing, this performance based yellow pages program revives a dying print industry while giving a hedge to clients against price increases throughout the next 12-14 months.  That’s because the Performance Yellow Pages program is sold a year out to qualifying advertisers with the cost-per-call fixed for the life of the contract.

Small, growing and billion dollar sales companies all now pay the same cost for the part of Yellow Pages advertising that generates calls.  

Not all advertisers are welcome.  Those in the fields of debt settlement, loan modification, or IRS tax relief are still asked to pay cash for their ads.   Rather, growth is being seen using Yellow Pages advertising on a pay-per-call basis for specialized national attorney law firms, Social Security Disability Advocates, traditional and reverse mortgage concerns; even hotel reservation desks and payday loan referral companies.  “Anyone who can turn a call into cash is welcome to a free consultation on the Performance Yellow Pages program,” says Last Second Media President, Frank Pournelle.  “National Law Firms and B2B lead generation businesses are especially keen for this new program”

“The importance of Yellow Pages advertising is commonly overlooked as ‘old school’, but it's one of the most effective methods to get your business name out there at the time of a business decision“ says Mr. Pournelle.

TO INITIATE YOUR PERFORMANCE YELLOW PAGES PROGRAM FOR SALES LEAD GENERATION CONTACT:
Frank Pournelle, President, www.LastSecondMedia.tv 1-800-334-4500

 

LawyerProfit’s TV & Cable Network
Connects CAT SCAN Victims with Attorneys

Madison,WI:  After the  December 14 broadcast by CBS News that drew national focus on the dangers of CT Scan radiation poisoning, LawyerProfit LLC announced today their national per inquiry television and cable network will target CAT SCAN victims.  National law firms and co-counsel groups with experience representing injured plaintiffs are encouraged to sponsor their own TV advertising program with LawyerProfit.  Case lead inquiries will be available on a per inquiry or cost per lead basis with an investment as little as $20,000. Leads can be delivered as early as December 21.

The Legal PI TVnetwork is powered by the unsold advertising time on television, cable and radio. The media network was designed for rapid deployment of advertising in acquiring mass tort, class action and personal injury case leads.  Large attorney networks and co-counsel law groups can now advertise nationally on TV and cable virtually free.  Instead, advertisers pay for only each call or valid lead generated.

The new Per Inquiry TV and Cable network by LawyerProfit is specifically designed to get legal advertising on air more rapidly and with less cost.  By aggregating local broadcast TV stations, local cable time and national cable networks, the Legal PI TV network offers a unique platform for lawyer and attorney advertising. Advertisers can get started with as little as a 200 lead deposit. This cost drastically cuts the investment needed to air nationally, compared to television’s largest CPA networks.

“This newer Per Inquiry network is speedy and concentrates on broadcast and cable TV.  It’s perfect for timely offers like CAT SCAN INJURY where the early advertisers end up with lower case acquisition costs. You pay for valid leads or calls delivered each week and a minimal distribution cost.  Using our digital distribution, we can have you on air in less than 3 days,” says LawyerProfit President, Frank Pournelle.
 
ABOUT CAT SCAN RADIATION POISONING
CBS News reports there were 70 million CT scans performed in United States in 2007 - up from just 3 million in 1980. One hospital alone may have provided excess radiation to more than 250 patients during their CT scans.  A second study suggested by WebMD estimates that about 29,000 future cancers might be caused by the 72 million CT scans done in 2007.

ABOUT LAWYERPROFIT LLC
LawyerProfit is a direct marketing agency with an imagination for stirring emotions, creating desire and establishing personal relationships with member law firms and consumers nationwide.  They practice a relational advertising science of TV and cable broadcast to amplify revenues and heighten ROI.   This  network relieves client frustration with powerful advertising that produces highly qualified case leads for participating client firms and law practices, but delivers less risk to the advertiser.

LawyerProfit drives demand for high dollar legal practice growth through TV, cable, radio, print venues and the Internet.  Many programs cut the cost of advertising by clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs. 

Corporate information about a CAT SCAN INJURY HOTLINE can be accessed by phoning Lawyer Profit LLC president, Frank Pournelle at 1-800-334-4500 or at http://www.LawyerProfit.com/legalpitv.php

 

LawyerProfit Adds Per Inquiry TV Network

Madison,WI:  LawyerProfit LLC announces a new national per inquiry television and cable network-- code named Legal.PI.TV.

This per inquiry or PI network is designed for acquiring mass tort, class action and personal injury case leads through unsold advertising time on television.  Large attorney networks and co-counsel law groups can now advertise nationally on TV and cable virtually free.  Instead, advertisers pay for only each call or valid lead generated.

The new Per Inquiry TV and Cable network by LawyerProfit is specifically designed to get legal advertising on air more rapidly and with less cost.  By aggregating local broadcast TV stations, local cable time and national cable networks, Legal.PI.TVoffers a unique platform for lawyer advertising. Advertisers can get started with as little as a 200 lead deposit. This cost drastically cuts the investment needed to air nationally, compared to television’s largest CPA networks.

“This newer network is speedy and concentrates on broadcast in DMAs 30-80.  It’s perfect for timely offers like Birth Control, Mesothelioma, Gadolinium, truck injury, motorcycle or brain injury programs. It even works for birth injury or cerebral palsy offerings. There’s no reel, so you’re not stuck raising your payout every quarter.  You pay for valid leads or calls delivered each week and a minimal tape dubbing cost.  It’s non-exclusive, so you can add Legal.PI.TV on to other cash media or supplement failing per inquiry TV from other shops. There’s no ego, just results,” says LawyerProfit President, Frank Pournelle.
 
Mr. Pournelle explained how Legal.PI.TV is different from other revenue share TV programs. “This network is unique because it offers a monthly advance to stations and broadcasters.  An advance PI deposit is almost unheard of and obtains much more attention from general managers trying to report ad sales to Corporate.  The result of this per inquiry advance is that Legal.PI.TV gets the unsold tv and cable time on premium outlets that others can’t or don’t touch.”

 ABOUT LAWYERPROFIT LLC
LawyerProfit is a direct marketing agency with an imagination for stirring emotions, creating desire and establishing personal relationships with member law firms and consumers nationwide.  They practice a relational advertising science of TV and cable broadcast to amplify revenues and heighten ROI.   This  network relieves client frustration with powerful advertising that produces highly qualified case leads for participating client firms and law practices. 

LawyerProfit drives demand for high dollar legal practice growth through TV, cable, radio, print venues and the Internet.  Many programs cut the risk of advertising by clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs. 

Corporate information about the Legal.PI.TV can be accessed by phoning Lawyer Profit LLC president, Frank Pournelle at 1-800-334-4500 or at http://www.LawyerProfit.com/legalpitv.php

 

Personal Injury Law Firms and Co-Counsel Attorneys Succeed with
Cost Per Lead (CPL) Media from Lawyer Profit LLC

Per Inquiry Campaigns for Personal Injury and Mass Tort Growing

LAS VEGAS (August 30, 2009) —Last Second Media Inc, the 7-year-old direct response agency specializing in Per-inquiry (PI) marketing and advertising, launched a new division recently for mass tort and personal injury lead acquisition called Lawyer Profit LLC.  With recent tests concluded on television, cable and web publishing media; Lawyer Profit LLC unveiled evolving details on advertising opportunities for lawyers and plaintiff bar members.  

Lawyer Profit LLC reports significant participation by the creation of a national co-counsel group for personal injury where client firms are seeking serious automobile accidents, injuries involving commercial trucks, as well as motorcycle and scooter accidents.  Leads are also now available in categories ranging from accidents to toxic torts, pharmaceutical injury to medical malpractice.  These leads are typically sold on a Per Inquiry or Cost Per Lead (CPL) basis.

Said agency president, Frank Pournelle  ““Per Inquiry or Cost Per Lead (CPL) Advertising offers national advertisers a risk-free trial of new media using direct response marketing, ” said Frank Pournelle, President of Lawyer Profit LLC.

Very successful regional law firms with personal injury, mass tort and class action practices are finding that 20 and 30 year old models of local tv advertising are dwindling in profitability.  By joining the Lawyer Profit LLC network of national per inquiry or CPL media opportunities, client firms can keep up with new media, supplement and hedge against increased competition and circumvent declining market share.  Pournelle suggested, “It’s the new wild-wild West and what worked in the past --doesn’t anymore.  National broadcast media is one big economy-of-scale, but to be really successful you have to acquire media on a cost per lead (CPL) basis.  By innovating new networks, we estimate acquiring a case costs about half the going rate of local broadcast and cable media.”

A case study by Last Second Media for a national co-counsel firm proved this in August by delivering 50 new personal injury case leads.  The test ran over 4000 television commercials in upwards of 90 million households with a client investment under fifty thousand dollars.  With this media test, a Per Inquiry or CPL advertising model was negotiated and the client now pays only for each valid lead in a per inquiry or CPL program scheduled to appear on or within hundreds of media properties every week.
 By moving from local to national advertising on a CPL basis, client firms are now filling unsold advertising on television, radio, newsprint, and web sites.  Instead of paying for advertising, client firms pay only for each call or valid lead.  Lawyer Profit LLC acts on the Client Development side to arrange these PI or CPL deals on a large scale. Lawyer Profit operates on a standard agency rate, but instead, is paid on performance.

    With a PI or CPL campaign, Lawyer Profit LLC members run TV, radio, print and Internet ads at no charge to the client; instead, the client firm pays only for responses.  Lawyer Profit LLC has relationships with media outlets across the country in their seamless network and accesses unsold inventories of ad time. It places the client’s ad in those spots until the agreed upon number of responses is reached. This allows the client to establish a stable, predictable cost per lead (CPL) without the burdensome and unpredictable expense usually associated with local ad buying.

 “Offline and online lead generation programs for lawyers push consumers to seek more information and if eligible, contact a participating client firm.  PI and CPL marketing has the potential of creating a WIN-WIN situation for our media partners and clients because media partners get national-quality advertising from national groups.  The advertising looks great, while our clients receive more and more exposure on a pure performance basis,” says Lawyer Profit LLC President Frank Pournelle. “We broker the disparity between market and client demand for advertising, simply and more efficiently.  A brand new, national TV or cable channel may have a limited track record for advertisers and law firms. Rather than give away the ad time to current advertisers or devalue its worth, our client firms offer an immediate opportunity to generate income on a pay per call, per lead or CPL basis. It all works as a backup offer and makes remnant ad time predictable for both parties. Media just plug in our CPL offers and clients get billed for each lead.”

 The market for PI is growing. With the digital transition, commercial and even public-broadcasting stations have new opportunities to earn advertising revenue with PI.  For national corporate advertisers, these CPL offers another venue for reducing their advertising risk while growing their market share. “Advertising always works at the right price,” says Lawyer Profit LLC Client Development Specialist Tyler Mecham. “National law firms, co-counsel groups, even regional personal injury attorneys with mass tort referral programs have all expressed support in placing their direct-response commercials with our media partners. Because they pay only for each lead or call, they view TV, email, radio and newsprint leads as just one more venue in driving sales and profit for their firm.”

ABOUT Lawyer Profit LLC.
LawyerProfit is a master builder of results-oriented lead generation programs positioned to take advantage of residual, remnant or unsold media.  By timing fire sale media to the goals of legal organizations across multiple channels, LawyerProfit secures outrageous returns for clients with strong predictability and on a large scale. 

LawyerProfit is a strategic direct marketing and media brokerage with several methods for building brands, amplifying revenues and heightening ROI.   The network relieves client frustration with integrated marketing that produces qualified case leads to power the growth of participating client firms and law practices.  LawyerProfit produces this growth by deploying sharp, direct response marketing on TV, radio, print venues and the Internet.  Many programs cut the risk of advertising by clients, through the use of Per Inquiry, pay per lead, Cost Per Call (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) programs.  Corporate information can be accessed at http://www.lawyerprofit.com or by phoning LawyerProfitLLC president, Frank Pournelle at 800-334-4500.

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